About Anam Consulting

Anam Consulting was founded in 2014 by Patrick Cronin, a former Fortune 100 marketing executive. The goal was to provide guidance & support to clients doing business across the United States, internationally, and worldwide.

This is Patrick’s second consulting venture. He was a Partner in the start-up Global Business Strategies, which merged into the consulting arm of Virchow-Krause & Co., (now Baker-Tilly). There, he & his partner established V-K’s International Consulting practice.

Patrick’s grounding in Marketing & Sales management, as well as extensive experience in the international markets, comes from his years at Johnson  Controls, Inc. While there he was Senior Manager of Market Planning & Research, Director of International Marketing, head of International Accounts, and General Manager of the Global Hospitality market. His responsibilities included establishing JCI’s presence in the Russian Federation, supporting the strategic entry into both China and India, managing the global relationships with clients such as Motorola and GE Healthcare, and providing strategic leadership and sales support to JCI subsidiaries in over 40 countries.

He has served on the board of directors of Amalga Composites, Inc. and SF Analytical Labs, and currently serves on the board of the Rotary Club of Milwaukee, one of the largest Clubs in the United States. Patrick has been an adjunct instructor at both the University of Wisconsin – Milwaukee and Marquette University. He is also a former guest lecturer at Northwestern University’s Kellogg Graduate School of Management.